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The Hobbit™ Virtual Challenges

An unexpected journey through Middle-earth™ awaits!

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"In a hole in the ground, there lived a hobbit..." and now, it's your turn to live the tale.

Follow Bilbo Baggins on an unexpected adventure through Middle-earth™. Get active to explore legendary realms—and unlock exclusive rewards and secrets along the way.

The journey awaits… are you brave enough to take the first step?
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Step into Middle-earth with The Conqueror

What exactly are virtual challenges?

Think of them as a guided adventure! With every step, you’ll move closer to unraveling Bilbo’s story—unlocking tales, treasures, and the secrets of Middle-earth along the way. 

It’s a fun, active way to stay motivated, with plenty of rewards to discover! 

So, join a challenge, log your activity, and watch your progress through this legendary quest unfold.

Unlock the tale in movie order

Each Hobbit challenge reveals a new chapter of Bilbo’s journey—from battling trolls to confronting Smaug™. Start with The Hobbit: An Unexpected Journey™, and complete each challenge to unlock the next one. Think you’re up for it?

Earn 3 Legendary Medals

Each challenge completed earns you a gorgeous medal inspired by Middle-earth.

Complete the Quest for the Arkenstone™:

  • The first medal comes with the Key to Erebor—keep it safe.
  • Use the Key to unlock the replica of the Arkenstone in the second medal.
  • Claim the third medal and secure the Arkenstone in Thorin’s throne.


Three medals. One quest. Will you be the hero who claims them all?

Virtually travel through Middle-earth

Explore 3 NEW routes, designed from scratch to immerse you in the story.

Every time you add a workout, you advance on the map of Middle-earth. Watch your fitness progress come to life as your virtual avatar reaches key milestones in the tale.


Track your progress on the iOS/Android app by syncing your fitness tracker/smartwatch or manually entering distances.
Sync other apps
Connect your smartwatch

Experience the journey with fun in-app rewards

With each milestone you reach, you’ll unlock special content, including…

  • Virtual Postcards that include custom artwork and exciting details

  • Legendary Local Spots like Mirkwood that bring Middle-earth to life

  • Stories from The Hobbit film trilogy, hand-selected to bring you deeper into the adventure.

Gather your company of adventurers

Want to rack up mileage faster? Now it’s easier than ever!

Create a company that will keep you accountable and join forces on this Middle-earth journey.

The number of members is unlimited, so gather as many brave heroes as you want.

Virtual Challenge, Real Community

Our private Conqueror Facebook group has over 450,000 people from all over the world who inspire and encourage each other to keep crushing their fitness goals.

Get support every step of the way, share your victories, and stay inspired to keep pushing forward.
+450,000 FACEBOOK COMMUNITY MEMBERS
+1,000,000 CONQUERORS
87.93% COMPLETION RATE

Be a real hero, one step at a time

Help the Earth as you go! For every 20% of the challenge you complete, a tree is planted or 10 bottles are stopped from polluting our oceans. No extra effort is required—just keep moving and let your adventure leave a mark on the world.

Sign up now

15% OFF

Complete Bundle

Complete Bundle
  • 3x Entries + Premium medals
  • Access to 350k Private Facebook Group
  • 14 Virtual Postcards, 6 Local Spots, 200+ Stories
  • 3x Digital certificates of completion
  • Plant 15 real trees or stop 150 plastic bottles from entering the ocean

$149.97 USD

$127.49 USD

SIGN UP

Single Challenge

Single Challenge
  • 1x Entrie + Premium medal
  • Access to 350k Private Facebook Group
  • 3+ Virtual Postcards, 2 Local Spots, 40+ Stories
  • 1x Digital certificate of completion
  • Plant 5 real trees or stop 50 plastic bottles from entering the ocean

$49.99 USD

SIGN UP
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+ All This!

access anywhere

Access anywhere

Log and see your progress on our iPhone and Android mobile app.

team or solo

Team or solo

Get a group of friends or workmates together and share the load, or take on the challenge by yourself.

choose timeframe

Choose your own timeframe

Pick your start date and choose how many weeks you want to set as your goal to complete the challenge depending on your exercise type, fitness level and how many other people there are in your team (if any).

exercise types

Multiple exercise types

Any distance-based activity can count toward reaching the finish line. Do cartwheels if that’s your thing.

Frequently Asked Questions

You've got questions, we've got answers - let's do this!

How do teams work?

Teams are a fun way to take part in The Conqueror Virtual Fitness Challenges.

**Note that each team member is required to purchase their own entry into the challenge. Each team member will receive their own medal at the end**

Basically you share the distance with the other people in your team.

Your team will have their very own team icon on the map.

Each time a team member posts a distance, your team icon will advance along the map.

Your team will also be represented on the leaderboard.

You will also be able to see information about your own personal achievements and rankings separate from the team.

The distance doesn’t have to be divided evenly among team members. You can team up with guru athletes and people just starting out!

So hustle up your friends or workmates and join the fun!

How long do the challenges go for?

You get to choose the time-frame in which you will complete your Challenge, from 1 week to 24 months. This goal can be easily changed at any time if you want to shorten it or extend (within the 24 month limit).

You can change this goal as many times as you like during the event.

What types of exercise count? Can I log multiple exercise types?

Same with the usual challenges, you can log most types of distance based exercise, such as running, walking, cycling, swimming, rowing etc. For other non distance based exercises such as yoga or cross fit, we have a handy conversion chart that converts time doing these activities into distance equivalents.

 

You can log any distance based exercise that you do. The common ones that we have icons for are: Running (indoor and outdoor), Cycling (indoor and outdoor), Rowing, Walking, Skiing, Swimming, Elliptical, Wheelchair. All others can be logged in the “other” category. You can also convert other exercises, such as sports that you play or going to the gym into distances. We can provide information on some ways to do this.

How do I access the challenge once I’ve signed up?

To enjoy our Conqueror Challenges you have to access our mobile app "The Conqueror Challenges" which can be downloaded through the App Store or Google Play. You will be asked to create an account on the App. Once you have logged in, you'll click "ENTER JOIN CODE" and enter the join code that was emailed to you when you purchased. 

From which countries do you accept entries?

We welcome entries from all over the world* and we offer global shipping on medals. On average we have people from over 80 countries from around the world enter our challenges each month! 

*There are a few countries where we currently face delivery restrictions due to various international regulations and operational challenges. These include: Belarus, Central African Republic, Cuba, Democratic Republic of the Congo, Eritrea, Guinea-Bissau, Iran, Iraq, Israel, Lebanon, Libya, Mali, Myanmar (Burma), North Korea (Democratic People's Republic of Korea), Palestine, Russia, Somalia, South Sudan, Sudan, Yemen.

How do I enter a distance towards the challenge?

You can log distances using two methods:

1) Manually - Either on the web or via our iPhone and Android apps. Select your exercise type, add a distance and boom, you’re done. You can add a screenshot of your tracker if you wish but it is not required.

2) Automatically – Via the range of apps and devices that we connect with. Currently, we support: Apple Watch & Health, Google Fit, Garmin, Fitbit, Adidas Running, Strava, Runkeeper, Map My Run, Map My Ride, and Map My Walk.

Do join codes expire?

The Harry Potter™ codes have a two-year expiration period, during which you must activate them by joining the challenge in the app. Once activated, you'll have an additional 24 months to complete the challenge.

How long does it take to complete the full distance?

The amount of time it will take you or your team to complete this journey depends on your fitness level, exercise type and team size.

You can set a time frame of one week until June 30th, 2026, to complete each challenge. This goal can be easily changed at any time if you want to shorten or extend it .

Can I extend or shorten the distance for my challenge?

Yes! You can adjust the distances for The Hobbit Virtual Challenges using the Conqueror App's Headwind/Tailwind feature. This feature allows you to choose a longer or shorter distance before starting a challenge, without changing the map or its content. Your progress along the route adjusts based on your selection: you can extend the challenge (Headwind) or shorten it (Tailwind). The medal will display the original distance, regardless of whether you use these features.

What does it mean that The Hobbit™ Virtual Challenges are locked?

You can acquire The Hobbit™ Virtual Challenges individually or as a bundle of three. However, they must be completed in sequential order, with at least 90% completion required to unlock the next challenge. Embark on adventures inspired by The Hobbit: An Unexpected Journey, The Hobbit: The Desolation of Smaug™, and The Hobbit: The Battle of the Five Armies™. Each challenge offers a unique and thrilling part of Bilbo Baggin’s journey.

Are The Hobbit™ Virtual Challenges based on the movies?

The Hobbit™ Virtual Challenges are based on the motion picture trilogy: The Hobbit: An Unexpected Journey (2012), The Hobbit: The Desolation of Smaug™ (2013), and The Hobbit: The Battle of the Five Armies™ (2014).

Does The Hobbit™ Virtual Challenges cover the entire storyline of the three movies?

The Hobbit™ Virtual Challenges cover Bilbo Baggin’s journey from the first time he meets The Company of Thorin Oakenshield until he leaves the Lonely Mountain.