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The Hobbit™ Virtual Challenges

An unexpected journey through Middle-earth™ awaits!

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The Hobbit: An Unexpected Journey™ Challenge

100 mi (161km) / 609mi (980km)
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Epic In-App Content
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Custom Middle-earth Map

Follow Bilbo Baggins on his legendary adventure through Middle-earth™. Discover enchanted forests and eerie landscapes all the way to the perilous Misty Mountains.
Choose from two routes: 100 mi (161km) for walking and running and 609 mi (980km) for cycling.
Hidden secrets and tales await at every turn—can you uncover them all?

SIGN UP NOW

Every mile brings the tale to life on the custom Middle-earth™ map. Our app tracks your progress on a virtual 100mi or 609mi route, starting at Hobbiton.

Follow Bilbo’s adventure through 76  in-app Stories featuring iconic The Hobbit™ snapshots with subtitles. PLAY, PAUSE, and REWIND as you explore Middle-earth one scene at a time.

The local spots are areas of interest you unlock when you reach certain milestones.

Hit the explore button to see a gallery of images of these legendary places—including spots like Azalnubizar.

Discover iconic battles–and hidden treasures like The Arkenstone™–that bring the story to life.

As you progress, collect custom virtual postcards.

Each one contains fascinating information about your journey. 5 postcards await you in the The Hobbit: An Unexpected Journey™ Virtual Challenge.

Track your progress

You can track all your miles (or kilometres) directly into our mobile iOS and Android apps.

You can enter an activity into the app either by manually entering its distance or by syncing your activities from your favorite fitness tracker or smartwatch. Currently, we support: Apple Watch & Health, Google Fit, Garmin, Fitbit, Adidas Running, Strava, Runkeeper, Map My Run, Map My Ride, and Map My Walk.

Help the environment

We will donate toward planting a tree or stopping 10 bottles from entering the ocean for every 20% of the challenge you complete. There’s no extra work or cost for you — just make sure you keep exercising!

By the end of the challenge, you will have planted 5 trees or have stopped 50 bottles from entering the ocean. Imagine what we can achieve as a community!

So far, we have planted over 7 million trees and stopped the equivalent of 14 million plastic bottles from reaching the ocean.

Find positive accountability

Each participant gets access to our private Facebook group. Words cannot describe how awesome our community is — seriously they can't.

People from all over the world will encourage you, share their stories, wins, and losses with you, and make you feel part of our tribe. Once you've signed up we will send you an invitation link.

Plus all this:

Access anywhere

Log and see your progress on our iPhone and Android mobile app.

Multiple exercise types

Any distance-based activity can count toward reaching the finish line. Do cartwheels if that’s your thing.

Choose your own timeframe

Pick your start date and choose how many weeks you want to set as your goal to complete the challenge depending on your exercise type, fitness level and how many other people there are in your team (if any).

Team or solo

Get a group of friends or workmates together and share the load, or take on the challenge by yourself.

Not your average t-shirt range!

Take your pick from three colors and sizes XS-4XL. Shipped to you once you begin your challenge. Apparel is only available when purchased with the challenge.

apparel

Women T-Shirt

1 design | 1 color | S-2XL

apparel

Unisex Tank

1 design | 1 color | XS-4XL

apparel

Man T-Shirt

1 design | 1 color1 | XS-XL

challenge medal front

Get notified and start your journey

15% OFF

Complete Bundle

$149.97 USD

$127.49 USD

  • x3 Entry + Premium Medal
  • Access to private Facebook group
  • 14 Virtual Postcards
  • Plant 15 real trees or stop 150 plastic bottles from entering the ocean
  • 200+ Stories
  • 6 Local Spots

Single Challenge

$49.99 USD

  • x1 Entry + Premium Medal
  • Access to private Facebook group
  • 5 Virtual Postcards
  • Plant 5 real trees or stop 50 plastic bottles from entering the ocean
  • 76 Stories
  • 2 Local Spots
Money Back Guarantee
30-Day Refund Policy
Life got the in the way and can't start a challenge?
Just contact us for a no-questions-asked refund. We're committed to your success and believe in the effectiveness of our programs.

Frequently Asked Questions

You’ve got questions, we’ve got answers - let’s do this!

How do teams work?

Teams are a fun way to take part in The Conqueror Virtual Fitness Challenges.

**Note that each team member is required to purchase their own entry into the challenge. Each team member will receive their own medal at the end**

Basically you share the distance with the other people in your team.

Your team will have their very own team icon on the map.

Each time a team member posts a distance, your team icon will advance along the map.

Your team will also be represented on the leaderboard.

You will also be able to see information about your own personal achievements and rankings separate from the team.

The distance doesn’t have to be divided evenly among team members. You can team up with guru athletes and people just starting out!

So hustle up your friends or workmates and join the fun!

How long do the challenges go for?

You get to choose the time-frame in which you will complete your Challenge, from 1 week to 24 months. This goal can be easily changed at any time if you want to shorten it or extend (within the 24 month limit).

You can change this goal as many times as you like during the event.

What types of exercise count? Can I log multiple exercise types?

Same with the usual challenges, you can log most types of distance based exercise, such as running, walking, cycling, swimming, rowing etc. For other non distance based exercises such as yoga or cross fit, we have a handy conversion chart that converts time doing these activities into distance equivalents.

 

You can log any distance based exercise that you do. The common ones that we have icons for are: Running (indoor and outdoor), Cycling (indoor and outdoor), Rowing, Walking, Skiing, Swimming, Elliptical, Wheelchair. All others can be logged in the “other” category. You can also convert other exercises, such as sports that you play or going to the gym into distances. We can provide information on some ways to do this.

How do I access the challenge once I’ve signed up?

To enjoy our Conqueror Challenges you have to access our mobile app "The Conqueror Challenges" which can be downloaded through the App Store or Google Play. You will be asked to create an account on the App. Once you have logged in, you'll click "ENTER JOIN CODE" and enter the join code that was emailed to you when you purchased. 

From which countries do you accept entries?

We welcome entries from all over the world* and we offer global shipping on medals. On average we have people from over 80 countries from around the world enter our challenges each month! 

*There are a few countries where we currently face delivery restrictions due to various international regulations and operational challenges. These include: Belarus, Central African Republic, Cuba, Democratic Republic of the Congo, Eritrea, Guinea-Bissau, Iran, Iraq, Israel, Lebanon, Libya, Mali, Myanmar (Burma), North Korea (Democratic People's Republic of Korea), Palestine, Russia, Somalia, South Sudan, Sudan, Yemen.

How do I enter a distance towards the challenge?

You can log distances using two methods:

1) Manually - Either on the web or via our iPhone and Android apps. Select your exercise type, add a distance and boom, you’re done. You can add a screenshot of your tracker if you wish but it is not required.

2) Automatically – Via the range of apps and devices that we connect with. Currently, we support: Apple Watch & Health, Google Fit, Garmin, Fitbit, Adidas Running, Strava, Runkeeper, Map My Run, Map My Ride, and Map My Walk.

Do join codes expire?

The Harry Potter™ codes have a two-year expiration period, during which you must activate them by joining the challenge in the app. Once activated, you'll have an additional 24 months to complete the challenge.

How long does it take to complete the full distance?

The amount of time it will take you or your team to complete this journey depends on your fitness level, exercise type and team size.

You can set a time frame of one week until June 30th, 2026, to complete each challenge. This goal can be easily changed at any time if you want to shorten or extend it .

Can I extend or shorten the distance for my challenge?

Yes! You can adjust the distances for The Hobbit Virtual Challenges using the Conqueror App's Headwind/Tailwind feature. This feature allows you to choose a longer or shorter distance before starting a challenge, without changing the map or its content. Your progress along the route adjusts based on your selection: you can extend the challenge (Headwind) or shorten it (Tailwind). The medal will display the original distance, regardless of whether you use these features.

What does it mean that The Hobbit™ Virtual Challenges are locked?

You can acquire The Hobbit™ Virtual Challenges individually or as a bundle of three. However, they must be completed in sequential order, with at least 90% completion required to unlock the next challenge. Embark on adventures inspired by The Hobbit: An Unexpected Journey, The Hobbit: The Desolation of Smaug™, and The Hobbit: The Battle of the Five Armies™. Each challenge offers a unique and thrilling part of Bilbo Baggin’s journey.

Are The Hobbit™ Virtual Challenges based on the movies?

The Hobbit™ Virtual Challenges are based on the motion picture trilogy: The Hobbit: An Unexpected Journey (2012), The Hobbit: The Desolation of Smaug™ (2013), and The Hobbit: The Battle of the Five Armies™ (2014).

Does The Hobbit™ Virtual Challenges cover the entire storyline of the three movies?

The Hobbit™ Virtual Challenges cover Bilbo Baggin’s journey from the first time he meets The Company of Thorin Oakenshield until he leaves the Lonely Mountain.

©WBEI™ Middle-earth Ent. Lic. to NLP