Rovaniemi Virtual Challenge

30 Miles (48 KM)

5 Virtual Postcards

Has StreetView

The Rovaniemi Virtual Challenge takes you on a 30mi(48km) route through the enchanting landscapes of Lapland, Finland. Experience the magical scenery of the Arctic as you explore Santa’s hometown.

Start your fitness journey with the Rovaniemi Virtual Challenge today and earn a festive holiday medal!

Journey 30mi/48km from Arktikum Museum to Santa’s Village.

The app tracks your progress, and every time you add a workout, you’ll advance on the map.
Not only can you see your avatar and others on the map, but you can explore your virtual surroundings on Street View as you approach the finish line.

Local Spots are areas of interest you unlock as you reach certain milestones. Tap the Explore button to see a rich gallery of images and videos— huskies pulling sleds, reindeer in their natural habitat, and the stunning Northern Lights illuminating the Arctic sky.

Your journey across Rovaniemi takes you through the Arktikum Museum, the peaceful Soramonttu Nature Preserve, along the Kemijoki River, up Ounasvaara Hill, and ends at the magical Santa Claus Village. Keep an eye out for reindeer!

As you progress, you'll unlock custom Virtual Postcards at each milestone. Each one contains fascinating information about your journey. Get the full experience when you collect all 5!

Track your progress

You can track all your miles (or kilometres) directly into our mobile iOS and Android apps.

You can enter an activity into the app either by manually entering its distance or by syncing your activities from your favorite fitness tracker or smartwatch. Currently, we support: Apple Watch & Health, Google Fit, Garmin, Fitbit, Adidas Running, Strava, Runkeeper, Map My Run, Map My Ride, and Map My Walk.

Help the environment

We will donate toward planting a tree or stopping 10 bottles from entering the ocean for every 20% of the challenge you complete. There’s no extra work or cost for you — just make sure you keep exercising!

By the end of the challenge, you will have planted 5 trees or have stopped 50 bottles from entering the ocean. Imagine what we can achieve as a community!

So far, we have planted over 7 million trees and stopped the equivalent of 14 million plastic bottles from reaching the ocean.

Find positive accountability

Each participant gets access to our private Facebook group. Words cannot describe how awesome our community is — seriously they can't.

People from all over the world will encourage you, share their stories, wins, and losses with you, and make you feel part of our tribe. Once you've signed up we will send you an invitation link.

Plus all this:

Access anywhere

Log and see your progress on our iPhone and Android mobile app.

Multiple exercise types

Any distance-based activity can count toward reaching the finish line. Do cartwheels if that’s your thing.

Choose your own timeframe

Pick your start date and choose how many weeks you want to set as your goal to complete the challenge depending on your exercise type, fitness level and how many other people there are in your team (if any).

Team or solo

Get a group of friends or workmates together and share the load, or take on the challenge by yourself.

Not your average t-shirt range!

Take your pick from two designs in men’s and women’s styles, a huge color range and sizes XS-4XL. Shipped to you once you begin your challenge.

Women’s T-Shirt

1 design | 4 colors | S-2XL

Men's T-Shirt

1 design | 4 colors | XS-4XL

Unisex Tank

1 design | 4 colors | XS-XL

Women’s T-Shirt

1 design | 4 colors | S-2XL

Men's T-Shirt

1 design | 4 colors | XS-4XL

Unisex Tank

1 design | 4 colors | XS-XL

Join the Rovaniemi Virtual Challenge

Entry + Medal

$32.99 USD

Entry into the challenge
Stunning finisher's medal dispatched on completion
Virtual postcards along the way
Plant 5 real trees / Recover 50 plastic bottles from the Ocean
Track progress on our mobile app
Street View of your virtual location
Digital certificate of completion

Entry + Medal + Apparel

$62.98 USD

All of Entry + Medal
Choose any t-shirt or tank top
1 Rovaniemi design
4 Apparel Colors
Men’s and women’s styles
Free global shipping on apparel

30-Day Refund Policy

Life got the in the way and can't start a challenge?
Just contact us for a no-questions-asked refund. We're committed to your success and believe in the effectiveness of our programs.

Frequently Asked Questions

You’ve got questions, we’ve got answers - let’s do this!

How do I enter a distance towards the challenge?

You can log distances using two methods:

1) Manually - Either on the web or via our iPhone and Android apps. Select your exercise type, add a distance and boom, you’re done. You can add a screenshot of your tracker if you wish but it is not required.

2) Automatically – Via the range of apps and devices that we connect with. Currently, we support: Apple Watch & Health, Google Fit, Garmin, Fitbit, Adidas Running, Strava, Runkeeper, Map My Run, Map My Ride, and Map My Walk.

How long does it takes to complete the full distance?

The amount of time it will take you or your team to complete this journey depends on your fitness level, exercise type and team size.

You can set your own time-frame goal from 1 week to 24 months to complete each challenge. This goal can be easily changed at any time if you want to shorten it or extend (within the 24 month limit).

When can I register for the challenge?

You can start this fitness challenge any time and from any location around the world. Registrations are open now so feel free to sign up and make a start.

We’ve made it as flexible as possible so you can backdate your start date to whatever date you want as long as it’s after the date we launched the challenge.

Can I enter multiple challenges at once?

Yes - You can enter as many challenges as you like and post your distances to each of the challenges.

You can either post all your distances to all of your challenges or you can decide what types of distances go to which challenges. e.g. you might want to send your walking distances to one challenge and your cycling or swimming distances to another challenge. It's completetely up to you.

What types of exercise count?

You can log most types of distance based exercise such as running, walking, cycling, swimming, rowing etc. For other non distance based exercise such as yoga or cross fit, we have a handy conversion chart that converts time doing these activities into distance equivalents that you can use..

Can I log multiple exercise types?

Yes - You can log any distance based exercise that you do. The common ones that we have icons for are:

Running (indoor and outdoor)
Cycling (indoor and outdoor)
Rowing
Walking
Skiing
Swimming
Elliptical
Wheelchair

All others can be logged in the “other” category.

You can also convert other exercises, such as sports that you play or going to the gym etc into distances. We can provide information on some ways to do this.

How long does the challenge go for?

You get to choose the time-frame in which you will complete your Challenge, from 1 week to 24 months. This goal can be easily changed at any time if you want to shorten it or extend (within the 24 month limit).

You can change this goal as many times as you like during the event.

How do teams work?

Teams are a fun way to take part in The Conqueror Virtual Fitness Challenges.

**Note that each team member is required to purchase their own entry into the challenge. Each team member will receive their own medal at the end**

Basically you share the distance with the other people in your team.

Your team will have their very own team icon on the map.

Each time a team member posts a distance, your team icon will advance along the map.

Your team will also be represented on the leaderboard.

You will also be able to see information about your own personal achievements and rankings separate from the team.

The distance doesn’t have to be divided evenly among team members. You can team up with guru athletes and people just starting out!

So hustle up your friends or workmates and join the fun!

Which countries do you accept entries from?

We welcome entries from all over the world* and we offer global shipping on medals and apparel. On average we have people from over 80 countries from around the world enter our challenges each month!

*There are a few countries where we currently face delivery restrictions due to various international regulations and operational challenges: Belarus, Central African Republic, Cuba, Democratic Republic of the Congo, Eritrea, Guinea-Bissau, Iran, Iraq, Israel, Lebanon, Libya, Mali, Myanmar (Burma), North Korea (Democratic People's Republic of Korea), Palestine, Russia, Somalia, South Sudan, Sudan, Yemen.

How do I access the challenge once I’ve signed up?

The best way to enjoy our Conqueror Challenges is through our mobile app "The Conqueror Challenges" which can be downloaded through the App Store or Google Play. You can also access the Challenges through our My Virtual Mission Website.

You will be asked to create an account on either the App or Website and this login can be used on either platform.

Once you have logged in, you'll click "ENTER JOIN CODE" and enter the join code that was emailed to you when you purchased.

How much does it cost to enter?

Please view the pricing on the pricing table above.

Do join codes expire?

Yes, unused join codes do have an expiration date if purchased after Oct 10th, 2023.

Licensed challenges expire either when the licence contract expires or 2 years after purchase date.

Original challenges expire 3 years after purchase date.

This is important to remember when purchasing bundles.

*The Elvis Presley Virtual Challenges must be completed by June 30, 2026, to successfully finish the challenge.